SCRATCH & WIN – EMPLOYEE INCENTIVES

The most valuable asset of your business is your employees. They are the ones responsible for making sales, providing service, producing materials, and everything in between.

And there is no better investment than helping your employees succeed, with an employee incentive scratch and win program.

Here are a few simple reasons to consider using Scratch and Win game cards for an employee incentive program:

• Prizes are awarded at random, eliminating judgment by employees
• Employees perceive the program as a game and want to win
• Scratch and Win programs are easy to implement, effective and it is easy to measure

First, decide what goal your employees will achieve to receive a game card. The goal could be to sell a certain amount of product, be in compliance of regulations, help a certain number of customers; choose what’s most appropriate to help your business grow.

Next, create your game cards with whatever rewards you choose, i.e. money, better parking spaces, longer lunches, extra vacation days, gifts (Shirts, Hats, soft shell jacket)anything! Now you can start your program. Count the number of cards you give to employees each week. Increasing numbers of cards being distributed means that the number of times employees are reaching their goal is also increasing. That’s it!

Scratch and win employee incentive programs are effective because they turn your company objectives and goals into a game that employees will want to play and win. You can use them to help your employees accomplish their goals and grow your business at the same time. If you want better productivity, more sales, increased compliance with regulations, a scratch and win employee incentive will help you reach those goals!

Give us a call and we will help you with your next employee incentive scratch and win program!

p: 484-431-1201

ADD POSTCARDS TO YOUR MARKETING MIX FOR 2016

Humble? Maybe, but postcards are oh-so effective. They’re an often-overlooked marketing mix element that can highlight points in your appeals, direct mail packages, e-mail marketing messages and newsletters.

“They have been an essential part of my marketing toolkit for years,” says Solutions 4 Health Marketing director, Megan Engler. “They’ve brought us thousands of dollars worth of new business, as well as helping to keep existing clients.”

That’s because anyone can afford to use them, and use them often. Postcards are economical to produce and to send. Since there’s less cost involved, you’ll be able to get in front of your readers regularly – an important key to higher response rates.

“But a postcard is so small!” Yep. Good postcard copy carries a single message. If you try to say too much, your jewel tool will be jumbled and lose its punch. Instead, zero in on one specific benefit for your reader or one particular action you want him to take.

Use postcards to …

Give readers a special opportunity

• Announce a private sale
• Offer an exclusive discount
• Contact non-responders with a special offer
• Remind readers about an upcoming event
• Drive readers to a new product or service online
• Promote a contest or award
• Offer a free estimate

Share news and information

• Announce a new or updated website
• Introduce a new service
• Introduce a new staff member
• Tease readers by telling them to be on the lookout for an upcoming offer, mailing or announcement
• Send a timely reminder of a seasonal task – changing clocks, preparing taxes, renewing a pledge

Create urgency so readers will act

• Give a deadline for a limited offer
• List urgent prayer requests
• Solicit immediate help for an emergency or natural disaster

Cultivate your list

• Share a piece of helpful information: when to list your piece of real estate, how to write to your sponsored child, what to include in a care package to a missionary
• Create a monthly postcard campaign series
• Thank readers for their support of a specific project or their purchase of a product
• Send a picture of your product and a reminder about how to use it
• Send a picture of a person your product or service impacts
• Tell a short story about how a product or service changed a life

Give us a call and we will help you with your customer’s next Postcard print project!

P. 484-431-1201

QR code

QR Code Adoption: 2013 Trends & Statistics

19 Feb 2013 | Author: Alex from London

QR Code trends continue to gain momentum as smartphone owners grow across the globe, and smart marketers turn to engage marketing to reach mobile consumers.  Released last month, eMarketer’s latest statistics  showcase that on average, 19% of US respondents (1 in 5) have scanned a QR Code ahead of the 15% average in Europe. Interestingly, across both regions research continues to support print is the primary media placement for QR Code engagement.  Another indication of printing trend research (released by Nellymoser) reported that response rates are higher with QR Codes than direct mail.

Putting the numbers into perspective

Comparing these QR code statistics with other marketing innovations that have come out of the recent years allows us to appreciate the implications of these studies: the table below shows the consumer adoption of Twitter in the US, as measured by eMarketer. In 2012, this amounted to 11.5% of the adult population and 14.4% of internet users.

But wait, it gets better. In 2012 research by Accenture on the effectiveness of consumer engagement triggers concluded that among 1,000 television viewers, 28% had interacted with a QR Code, vs. 18% with a Twitter hashtag. Similarly, during the 2012 London Olympics, we found that the proportion of individuals interacting with QR Codes was 36% higher than with Foursquare. Last but not least, our own research shows that the average engagement post scan to click was 62%.

Some studies show a growing investment in “mobile recognition” technology, of which QR codes are a large part. The amount invested in mobile recognition was expected to double to $164 million during 2013 and continue to grow to $364 million by 2015, according to a recent study by the Mobile Marketing Association. With the increased capacity for mobile recognition likely will come an increased use of QR codes.

The use of code scanning has gone up during the past year, according to at least one assessment of quarterly QR code statistics 2013. A check of QR code stats done by ScanLife shows the firm processed 18 million QR code scans during the first quarter of 2013. The amount was some 5 million more than during the first quarter of 2012, and the first quarter of 2012 had posted a 157 percent gain when compared to the same three-month period during 2011.

Like social media in the early days, marketers who learn to harness the power of mobile engagement will have a significant head start in the market place -whether it’s QR Codes today, or combined with NFC or augmented reality tomorrow.

For expert advice on how to integrate mobile engagement tactics to your marketing campaigns, contact us

Direct Mail Still Rocks!

07/02/2014

 

The article below shows how direct mail remains a superstar of the marketing world and is helping to trigger even greater response rates when paired with digital channels.

The DMA did a study asking people how they preferred to receive business communication, and 69 percent preferred direct mail.

Remember the response rates you could achieve when using print with digital marketing channels when you are planning your next marketing campaign.

The key to a successful campaign is to have each channel work together so you can increase response rates and improve sales.

If direct mail didn’t work, why are eBay, Yahoo! and Google using it? One simple answer… IT WORKS!